Career
Fifteen years of one job: helping companies understand people better. The scope has grown; the question hasn't changed.
I've built community functions where none existed.
Launched global products across several markets at once.
Turned audience understanding into decisions leadership acted on.
Designed operating models teams outside my own chose to adopt.
Given departments a shared language for the people they serve.
And, as the tools changed, kept doing the same job with better instruments.
Experience
Aug 2026 — Present
Community Growth & Technology Manager
Senior Social Media Manager
Built the community function from zero ahead of the studio's first launches: the foundational strategy, the operating model and the routes that carry player feedback into product and launch planning — now expanded into audience intelligence and AI-enabled workflows that remove friction while judgement stays human.
Jun 2022 — May 2024
Global Social & Community Lead
Owned the global picture across live products: an audience-led strategy for Candy Crush Saga that lifted engagement on business-as-usual content by 17%, creator programmes around Candy Crush All Stars 2024 with 11M+ impressions, and one shared way of reading players across markets.
Nov 2017 — Jun 2022
Senior European Communications Manager
Communications Manager — ATLUS & Japanese IP
Led European communications, community and creator engagement for Persona and Yakuza across roughly eight releases a year — including the award-winning Persona 5 Royal press event — growing ATLUS media coverage 12% and its Western social audience 7.3%.
Aug 2015 — Nov 2017
UK Community Manager
Ran community across 18 major game launches and gave visibility to more than 25,000 pieces of fan-created content through official channels — connecting player sentiment to launch communications across the European market.
Apr 2013 — Aug 2015
Lead Community Manager
Led community strategy for LittleBigPlanet 3 and titles around the PlayStation 4 launch, briefed the LBP.me user-generated content portal from concept to delivery, contributed to community moderation tools, and presented at Sony's E3 press conference.
Aug 2010 — Apr 2013
Community Manager
Sat between the Batman: Arkham development team and its players through production and launch, translating each to the other — where I learned how much a studio doesn't know about its own audience.
Jun 2008 — Apr 2010
Online Digital Marketing Manager
Where the through-line started: audience work that made it obvious the interesting problem was understanding people, not distributing messages.
Dec 2006 — Jun 2008
Senior Account Manager
Before games: accounts, relationships and keeping partners on side.
Recognition