Career
Fifteen years of one job: helping companies understand people better. The scope has grown; the question hasn't changed.
I've built community functions where none existed.
Launched global products across several markets at once.
Turned audience understanding into decisions leadership acted on.
Designed operating models teams outside my own chose to adopt.
Given departments a shared language for the people they serve.
And, as the tools changed, kept doing the same job with better instruments.
Experience
Community Growth & Technology Manager
Senior Social Media Manager
Built a company-wide capability from nothing: the operating model, the planning process and the feedback routes into product, written down before the first launch and used by teams outside my own.
Global Social & Community Lead
Owned the global picture across live products, and gave teams in several markets one shared way of reading players—so decisions in different regions rested on the same evidence.
Senior European Communications Manager
Communications Manager
Held one narrative steady across major launches and multiple European markets while the plans underneath it kept moving—my first real scope over how a story was decided, not just told.
UK Community Manager
Ran community through major franchise launches and turned player reaction into something the wider team could act on rather than merely read.
Global Lead Community Manager
First global remit: coordinated regional teams around shared standards for a platform audience instead of leaving each market to improvise.
Community Manager
Sat between a development team and its players through production and launch, translating each to the other—where I learned how much a studio doesn't know about its own audience.
Online Digital Marketing Manager
Where the through-line started: audience work that made it obvious the interesting problem was understanding people, not distributing messages.