Sony Computer Entertainment Europe
LittleBigPlanet 3: Building around player creativity
Community strategy, user-generated content and player participation at PlayStation.
Read the full accountProblems
The problems worth writing about are the ones nobody had named.
Not case studies so much as accounts of how a decision got made.
Fortis Games, pre-launch
Building community before the audience arrives
When I joined Fortis Games, there wasn't an established social or community function. That wasn't a problem. It was an opportunity.
Read the full accountBethesda Softworks
Supporting a community that creates
Community engagement, fan creativity and player participation across a run of major launches.
Read the full accountKing
Reconnecting a global gaming brand with its audience
Audience-led community and social strategy for Candy Crush Saga.
Read the full accountAlso worked on
Making audience feedback impossible to ignore
Global entertainment brand
Player sentiment existed everywhere and counted for nothing. I built a standing route from community signal into product planning, so feedback landed while decisions were still open. What changed: audience understanding became an input to roadmap decisions rather than a report nobody read.
Launches where the story kept changing
Launch planning and narrative
I wrote the narrative several teams could each say out loud without flinching, then turned it into a launch framework. What changed: the next launch began from a shared story and a named owner for each part of it, and the framework outlasted the launch.
A process other teams chose to copy
Operating models and ways of working
A documented way of turning customer signal into decisions. What changed: three other teams adopted it without being asked, which made it a shared capability rather than my personal habit. Parts of it are automated now; the judgement isn't.