Bethesda Softworks
Supporting a community that creates
Community engagement, fan creativity and player participation across a run of major launches.
- Role
- Community engagement and launch communications
- Period
- 18 game launches
Context
Bethesda's players don't just play. They make things: art, mods, videos, writing. That creativity is a large part of why the community lasts between releases.
The work
I supported community activity and launch communications across 18 game launches.
That included programmes involving more than 25,000 pieces of fan-created content. The creativity was the community's; my job was to give it structure, visibility and recognition through official channels.
What this taught me
Recognising fan creativity isn't a nice extra. It's one of the clearest signals a company can send that it's paying attention.
Recognition is one of the clearest signals that a company is paying attention.